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SimplyMarry launches ‘Fire n Ice’ viral campaign

Matrimony portal SimplyMarry.com has launched a viral campaign, Fire n Ice, which “depicts the complementary relationship between a girl and a boy, being made for each other and responding to each other.” The creative has been conceptualised by Bobby Pawar, national creative director, Mudra.

Matrimony portal SimplyMarry.com has launched a viral campaign, Fire n Ice, which “depicts the complementary relationship between a girl and a boy, being made for each other and responding to each other.” The creative has been conceptualised by Bobby Pawar, national creative director, Mudra.

According to SimplyMarry, its new viral portrays the fun and frolic, and encapsulates the highs and lows that all romantic relationships undergo. In the animation, the boy and girl morph into various animals and objects in response to each other — sometimes as a flower to a honeybee and sometimes to a mouse and cheese, finally culminating into a witty take on ‘the frog and the princess’ fable, depicting the ever-lasting intimacy between the two protagonists.

Rajat Gandhi, business head, SimplyMarry, has said, “SimplyMarry.com does not only focus on marriage, but also the relationship which couples share before and after the bond of matrimony and this viral portrays the same.”

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