Sony Entertainment Network has tied up with Mobicule Technologies, a firm providing solutions on the mobile platform to device a mobile application.

A statement from Sony Entertainment said, "This application will enable Sony’s sales force to generate the available advertisements Spots inventory report and view the same on BlackBerry, Android & iOS devices, thereby increasing workforce efficiency."

The earlier model of Sony Entertainment Network included a coordinator, who would assess the ad inventory and communicate the relevant information to sales team through daily print outs or updates. This app will ensure that the sales team has a direct access to to real time information.

The statement further claimed that Mobicule Technologies has developed an interactive application, which is integrated with the backend system, providing all required data to employees via their handheld devices.

The statement added that this app allows for optimum utilization of available resources and ensures transparency in operation, guaranteeing a seamless operational experience. In addition to making processes quicker, the data is displayed in interactive and graphical representations, making the app user friendly and easy to comprehend.

Siddharth Agarwal, CEO, Mobicule Technologies said, “We focus our research and developments in the mobile application space to enable companies enhance their efficiency, employee engagement and customer satisfaction. Sony entertainment has been known for its innovation and this application provides a competitive mobile edge to their business, enabling access to real time information & track the performance at each level of the sales hierarchy.”

Ajay Kumar Meher, CIO, Sony Entertainment Network, said, “In the recent past, the entertainment industry has seen a plethora of changes spurred by the use of latest technologies. We at Sony Entertainment Network believe in innovation along with the strategic directions in availing information for the right people at the right place in the right time. With this application we have been able to achieve desired excellence which has a catapulting effect on user’s delight.”