Subsidiary of German audio company, Sennheiser Electronics India has appointed New Delhi-based social media consulting firm BlogWorks to handle its social media marketing strategy and engagement.

Gunjan Srivastava, Managing Director, Sennheiser Electronics India said, “The digital medium will drive our communication and engagement strategy, and in BlogWorks we have found a partner who understand the intricacies of this medium, consumer behaviour around the category to deliver our brand promise effectively.”

BlogWorks will help the company to strengthen and engage consumers through strategic social and digital initiatives, said Rajesh Lalwani, CEO, BlogWorks.

“We will be using social media and the digital medium to  bring alive the Sennheiser promise of ‘Better Sound = Better Emotions’ through a surround-sound impact as generated by the coming together of all stakeholders, including consumers, experts and performers,” he added.

Blogworks has clientele of brands including Mahindra Rise, Harley-Davidson India, Essar Group, Allen Solly, Westland Books, Sterling Holidays among others.