Jack in the Box Worldwide has opened its office in Delhi and brought Mairu Gupta on board as Vice President & Business Head, Delhi. Abhishek Razdan has been promoted to Senior Vice President & Business Head, Mumbai. Both Razdan and Gupta will report directly into Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective.

Abhishek has headed Client Servicing at Jack in the Box for over a year, managing anumber of clients including Nivea, Epic, and Louis Philippe. Prior to joining Jack in the Box he was with BBH, Publicis Ambience, Contract, Ogilvy and Hanmer MS&L.

Mairu has extensive experience of over a decade in digital marketing and mainstream advertising, having worked with start-ups and agencies across categories for clients such as Unilever, Coke, Intel, Taco Bell, HDFC, Xerox, MTS, Mother Dairy, Fiat and Bata. He was most recently at SapientNitro as India Marketing Lead. Previously he started his own digital agency, Bluesprint Inc. and later went on to work with Simply Audiobooks, Saatchi & Saatchi and Rediffusion Y&R.

On this new dual Business Head structure and the setting up of the Delhi office, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective said, “The value a Delhi-Gurgaon presence will bring to our PepsiCo mandate is unquestionable. While that’s the immediate driver of the decision, we’ll be pitchingaggressively and responding to long-time requests to establish a presence there, allowing us to ramp up to a mid-size office by the end of the year. This dual decentralized structure makes perfect sense in the evolution of JITB, lead by two very competent professionals who are not only extremely passionate about delivering strategic and creatively excellent work but have proven abilities in nurturing client relationships with a long-term strategic view.”

Jack in the Box Worldwide is the integrated communications brand of The 120 Media Collective with clients including Pepsi, 7Up, Louis Philippe, Nivea, Epic TV and EkStop on its roster.