Ecommerce platform Infibeam has launched BuildABazaar as an online service which allows users to create an ecommerce store under a customised brand name. Owners can upload their own product catalog which can also be made available for sale on Infibeam.com through the Infibeam Affiliate program. In addition, the entire product catalog or selected product categories from Infibeam retail supply chain will also be made available under store owner's brand. Infibeam will ship orders while the store owner gets paid a commission for such transactions under their own stores.

Vishal Mehta, CEO, Infibeam.com, said "This launch signifies our largest commitment to empower entrepreneurs including sellers as well as local shop owners by allowing them to create their own online store under their brand. Using our self service platform, every entrepreneur can setup their own branded Online store, upload their own product catalog, select products from Infibeam catalog like Books, Movies, Mobile phones, Electronics, Cameras and start selling with no upfront investment" Infibeam is inviting applications from interested applicants which will be accepted till 7 June 2011 and selected applicants will be announced on 10 June 2011.