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Facebook appoints Parul Arora, L&K Saatchi and Saatchi’s, as Creative Strategist

Parul Arora, Executive Creative Director, L&K Saatchi and Saatchi has been appointed by Facebook as Creative Strategist for the social media platforms Creative Shop, reports AdAge India. She will be working with Juhi Kalia, Head of Facebook’s Creative Shop in India.

A Facebook spokesperson said, “Parul will help Facebook be the best creative partner to agencies and clients we work with in India.”

Parul Arora, Executive Creative Director, L&K Saatchi and Saatchi has been appointed by Facebook as Creative Strategist for the social media platforms Creative Shop, reports AdAge India. She will be working with Juhi Kalia, Head of Facebook’s Creative Shop in India.

A Facebook spokesperson said, “Parul will help Facebook be the best creative partner to agencies and clients we work with in India.”

Arora worked for over four years at L&K Saatchi and Saatchi and led several campaigns at the agency. She has over 16 years of experience in advertising and marketing and has worked across several agencies in past. Arora joined as a Copywriter in Joint and Arms Communication in 2000 and worked for nearly two years before moving to Grey Worldwide. After working for over three years as Copy Supervisor, she moved to Lowe Lintas in the creative function for another three years before shifting base to JWT. She spent over 18 months at the agency only to return to Grey for another two years as Senior Creative Director. Post that, she joined L&K Saatchi and Saatchi.

During her career, she has worked on several brands such as Aristocrat, Indiatimes.com, Wrigley’s, Ranbaxy, Hyundai, Incredible India, DishTV, Dabur Real, Maruti, LG, Tropicana, Yum Foods, Department of Income Tax, Sony, India Today, SBI Cards, Dainik Bhaskar, Samsung, India Shining and HT.

 

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