- Online lingerie retailer Zivame has
appointed Shaleen Sinha as chief operating officer to drive e-commerce, nearly
two months after it secured $40 million in funding.
-
“We seek to create one of the most
consumer-centric companies by building a stronger technology and data-oriented
company and by building an employee-centric organization,” Sinha told the Economic
- Online lingerie retailer Zivame has
appointed Shaleen Sinha as chief operating officer to drive e-commerce, nearly
two months after it secured $40 million in funding.
- “We seek to create one of the most
consumer-centric companies by building a stronger technology and data-oriented
company and by building an employee-centric organization,” Sinha told the Economic
Times.
- Sinha was vice-president, the chairman’s
office at Aditya Birla Group, overseeing Idea, Madura, Pantaloons, More, among
other units.
- Sinha said Zivame would build itself
organically by partnering with specialists in the domains or exploring
inorganic options. The company is also reformulating HR policies and working on
metrics around people satisfaction and engagements, he said.
- He added that with scores of women across
Tier II and III pockets of India still trapped in the old formats and habits of
purchasing innerwear, women’s lingerie would be an exciting and promising niche
to look forward to in the Indian e-commerce space.
- Zivame has raised Series C round of $40
million from Zodius Technology Fund and Khazanah Nasional Berhad, the strategic
investment fund of government of Malaysia.
- “Our focus is on developing products
and categories specifically for the Indian body-type and price
sensitivity,” Sinha said.
