Gurgaon based digital media agency, Webitude has executed two Twitter campaigns for HT Media Pvt Lyd. One of the campaign was for its online recruitment portal, Shine.com around its new communication ‘YaarTu God Hai’, with the core proposition ‘a friend can now help you get your next job’.

Under the campaign, a contest with the hashtag #YaarTuGodHai was run where Tweeple were asked to tweet various scenarios where they would say to their friends ‘YaarTuGodHai’. Tweets were also seeded on the lines of how friends can also get you a job through Facebook, to create awareness about Shine’s new product feature along the same lines.

The contest was live for several hours and was trending within 15 minutes of its launch claims the agency. There were 15000+ Tweets recorded during the period, and over 3 million users were reached throughout the activity. Giving the estimates, the agency stated that the hashtag trended at #1 India for 27 hours straight and was at #4 worldwide for few hours, helping Shine.com’s handle gain over 400 followers within a day.

"The virality of an idea on Twitter is the simplicity of its thought and usage. Simple ideas that connect with everyday life and have an element of humour are what have the potential to spread like wild fire," Girish Mahajan, Co-founder and Strategy Head, Webitude.

"The average attention span of a microblogging platform, the speed at which conversations change, is roughly 2 to 3 minutes. If you can get enough people to jump on a conversation in that time, they will take the conversation to new levels and then it gets a life of its own. That's how things trend," said Santosh Kumar,  Co-founder and Business Head, Webitude.

Webitude also did another Twitter campaign, for the Hindustan Times NoTVDay on June 1st -  with two key hashtags trending on two separate days -  #htnotvday which trended at #1 both India and worldwide and #onnotvdayiwill which trended at #1 in India, and #3 worldwide, claims the agency.

"Keep it simple, keep it relevant and add humour. Start a conversation that has these three and give it a catchy phrase or word that becomes the hashtag and you have a perfect combination for a trending topic. It really is as simple as that," said MervinNaik, Creative Director, Webitude.

Webitude is a four year old agency with major focus on Social Media and mobile marketing, and has more than 30 employees. It has a clientele which includes brands like Indigo, Cleartrip, HT, Intuit, Digivive, Slice, Himalayan and more.