Accentium Web Pvt Ltd, which runs horizontal Taaza.com has launched a new section featuring comparison shopping service for its users. Besides shopping, the ste has also launched new sections on movies and photos.

The shopping section has been branded as ‘iShopper’ and is also accessible at both iShopper.com. it is initially launched with mobiles featuring prices across various ecommerce sites and content for mobiles in India, including specifications, news, reviews, videos and pictures. Taaza Movies currently has movie related information for Hollywood and Bollywood. It has movie information, news, reviews, photos, videos, celebrity information and tons of other great content.

In January 2012, the company integrated its education content portal StudyNation.com into Taaza.com and formed Study.Taaza.com. According to the company, this development was in line with a strategic push to make Taaza.com one of the leading multi-vertical digital media properties in the country.

Vivek Pahwa, Director, Accentium, said, “Shopping has become a mainstay of Indian internet now. We aim to be one of the leading players in the content, search and price discovery of products and deals available online in India. We feel this is the most comprehensive site for this category in the country. Other verticals will be added as they are built. We aim to cover all e-commerce categories this year.”

Accentium estimates that its sites Taaza.com, StudyNation.com, Secondshaadi.com reaches to over 3 million unique visitors per month, and an expected reach of 5-6 million unique visitors per month by the end of the year.

In February 2011, Accentium sold Gaadi.com, India’s leading auto portal to MIH Internet. Prior to that, Accentium made a successful exit from Desimartini.com, selling it to HT Media Ltd in November 2007. Besides Taaza.com, Accentium currently runs SitaGita.com, AdLift and SecondShaadi.com.