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Zynga sued by Electronic Arts for copying elements of ‘The Sims Social’ in ‘The Ville’

Video game publisher Electronic Arts Inc
sued Zynga Inc accusing the social gaming company of copying key elements of
EA’s “The Sims Social” game for Zynga’s own title, “The Ville”, reports
Reuters.  EA’s lawsuit is the latest in a
series of copycat accusations leveled against Zynga, a company that has

Video game publisher Electronic Arts Inc
sued Zynga Inc accusing the social gaming company of copying key elements of
EA’s “The Sims Social” game for Zynga’s own title, “The Ville”, reports
Reuters.  EA’s lawsuit is the latest in a
series of copycat accusations leveled against Zynga, a company that has
shrugged off similar litigation in the past as it grew into the dominant
publisher of games on Facebook.

In a 40-page filing, EA claimed “The Ville”
characters included eight personality types, ranging from athlete to villain,
that mirrored “The Sims” own jock-to-scoundrel lineup. EA also accused Zynga of
using eight identical colors for its characters’ skin-tone palette.

“Zynga’s design choices, animations, visual
arrangements and character motions and actions have been directly lifted from
‘The Sims Social,’” Lucy Bradshaw, head of EA’s Maxis label, said in a
statement, adding, “The copying was so comprehensive that the two games are, to
an uninitiated observer, largely indistinguishable.”

Zynga announced its own Facebook offering “The
Ville,” which allows users to dress their avatars, build homes and interact, in
June as part of its “Ville” franchise. “It’s unfortunate that EA thought that
this was an appropriate response to our game, and clearly demonstrates a lack
of understanding of basic copyright principles,” Reginald Davis, Zynga’s general
counsel, said in a statement. “We plan to defend our rights to the fullest
extent possible,” he added.

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