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Zynga opens its office in Bangalore; hopes to gain more exposure in local market

US-based social gaming firm Zynga has opened its first overseas office in Bangalore. According to Zynga, the India operation will focus on game and large-scale infrastructure development to support its games. Zynga hopes exposure of its social games such as FarmVille, Mafia Wars, Cafe World and FishVille, will grow among Indian players with the presence of a local office.

US-based social gaming firm Zynga has opened its first overseas office in Bangalore. According to Zynga, the India operation will focus on game and large-scale infrastructure development to support its games. Zynga hopes exposure of its social games such as FarmVille, Mafia Wars, Cafe World and FishVille, will grow among Indian players with the presence of a local office.

Online gaming in India is rapidly expanding. Forty-one per cent of active internet users played online games in 2008, up 89 per cent from the previous year, according to a report by Internet and Mobile Association of India (IAMAI). With more than 81 million internet users, India is projected to become the third largest online market behind China and US by 2013.

Mark Pincus, CEO, Zynga, has said, “Social gaming combines the best of web technical talent with game storytelling. India offers some of the world’s most sophisticated and rich technical talent bases and we are thrilled to have a local presence.” Zynga India is looking to recruit computer scientists and engineers who are experienced in building scalable infrastructure.

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