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Zoomtra claims its India Dekha application received 3.5 lakh travel reviews in 4 months

Travel search engine Zoomtra.com claims its destination and travel review application India Dekha has received over 3.5 lakh travel reviews and ratings by about one lakh users in the last four months.

According to Zoomtra, the company is now in the process of integrating and meshing the travel reviews into its portal Zoomtra.com with the objective of providing more effective travel search results to its visitors.

Travel search engine Zoomtra.com claims its destination and travel review application India Dekha has received over 3.5 lakh travel reviews and ratings by about one lakh users in the last four months.

According to Zoomtra, the company is now in the process of integrating and meshing the travel reviews into its portal Zoomtra.com with the objective of providing more effective travel search results to its visitors.

India Dekha enables users of social networking sites like Orkut and Facebook to create a personalised travel map by marking places and writing about their travel experience and places they aspire to go. The application also allows users to share and compare the map with their ‘friend network’ on Orkut and Facebook.

Vikas Jawa, director, Zoomtra, has said, “Our strategy of integrating India Dekha with leading social networking platforms like Orkut and Facebook maximized the participation levels and interaction between travel enthusiasts on the networking tool automatically.”

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