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Zomato starts online food order service in Delhi NCR; will launch online table reservation service by July

Online
restaurant search and discovery service Zomato has finally launched its online
food ordering service in Delhi NCR, reports the
Economic
Times.

Online
restaurant search and discovery service Zomato has finally launched its online
food ordering service in Delhi NCR, reports the
Economic
Times.

We reported two
months back that Zomato would launch a food-ordering
service with an investment of $50 million
. The online ordering feature is
now live in the national capital region with 1,000 restaurants. The service
will soon be launched in Bengaluru, Mumbai and other Indian cities, with the
ultimate aim of enabling 10,000 restaurants to sell online through it.

“The idea
is that when a user wants to communicate with a restaurant, be it finding out
which restaurant you want to go to, calling a restaurant, booking a table,
making cashless payments, and even ordering food online, you should be using
Zomato to do it,” Deepinder Goyal, founder and chief executive of Zomato,
told the Economic Times.

In the past
year, Zomato has acquired seven companies. In January 2015, the company
acquired Urbanspoon for an estimated $60 million in an all-cash deal. This new
development effectively pits Gurgaon-based Zomato against Rocket
Internet-backed food delivery company Foodpanda, which recently acquired
JustEat and TastyKhana to build a larger customer base in India.

Deepinder Goyal,
Founder & CEO, Zomato, estimates the business will garner up to 50,000
orders a day by the end of the year, with an average ticket size of Rs 600.

The company
recently acquired cloud-based data firm MaplePOS to help its restaurant
partners manage business better as it expands from reviews into online orders
and payments. The product will now be called Zomato
Base
.

On the 15th
of April, Goyal had tweeted images of ‘loads of iPads’ arriving every hour at
their office, and said that these would be deployed at restaurants for online
food delivery.

In other news, Zomato
is also set to launch a table reservation service called ‘Zomato Book.’ Co-Founder and
CEO Deepinder Goyal announced on Twitter that Zomato Book, the firm’s table
reservation service, will be launched in July. Goyal said the Zomato Book table
reservations service will initially be made available in India, Australia, and
the UAE.

The Zomato Book
service will be powered with technology from NexTable, a US-based firm that
provides a platform for restaurant reservations and table management, as
confirmed by the company to TechCrunch.

The TechCrunch report
adds that the terms of the deal were not revealed beyond it being a
cash-and-stock one, and that the NexTable team along with CEO and founder TC
DeSilva will be joining the Zomato team.

In a statement DeSilva
said, “For any new table reservations product, no matter how good it is,
it’s very hard to get businesses to adopt the product at scale for two reasons.
First, it is hard to scale a sales team without massive funding. Secondly, it
is hard to sell the product if you don’t have a significant consumer presence.
Zomato solves both these issues for us, and we are excited to partner with them
to realise the true potential of what we have built.”

COO and
Co-Founder of Zomato, Pankaj Chaddah, told TechCrunch, “We want to own the
communication layer between restaurant businesses and customers. NexTable will
add to this layer by bringing in the convenience of easy, online reservations
for thousands of restaurants to our millions of users. NexTable completes the
value chain between the consumer and the restaurant.”

Zomato has been
promising to expand into a number of different areas for a while, including
online ordering, table reservations, and cashless payments. Cashless payments
have also been touted as the firm’s next step for a while, and till date it has
only introduced the service in Dubai. Goyal and Zomato co-founder Pankaj
Chaddah have both told NDTV
that the company is waiting for 2-factor authentication norms for small amounts
to be relaxed before bringing in payments in India.

 

 

 

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