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Zomato launches its online ordering service app ‘Zomato Order’

Online restaurant search and discovery
service Zomato started food delivery in NCR (National Capital Region) in April
and users had an option to order food from restaurants using the main app. After
weeks of building, intensive testing, and rebuilding, its online ordering
service – Zomato Order – is finally good to go.

Online restaurant search and discovery
service Zomato started food delivery in NCR (National Capital Region) in April
and users had an option to order food from restaurants using the main app. After
weeks of building, intensive testing, and rebuilding, its online ordering
service – Zomato Order – is finally good to go.

Zomato ordering
is touted as a second big feature in the app after Zomato Cashless. In a blog
post
, the company reasons, “Somewhere along the process of testing and
rebuilding, and the hundreds of feedback emails we received, we realized we had
to make a decision we were trying to put off for as long as possible –
unbundling our apps.”

Zomato states three major reasons for this
move:

1) More focus = less clutter = better UX

Having two separate apps allows Zomato
to build lightweight apps. Actions that are core to the app experience can be
given priority of position. For example, tracking Order Status in the Zomato
restaurant finder app requires a few taps; on the Order app, it gets its own
tab.

2) Independent release cycles = fewer updates

While they might be part of one
complete dining flow, using Zomato to search for a place to eat, and using
Zomato to order online are two independent use cases for our users.

Baking the ordering feature into the
restaurant finder app might seem like the convenient thing to do, but that
means having to coincide release cycles for two effectively different products
in one. Unbundling them allows Zomato to devote attention to both apps
independently.

3) Deep-linking = smoother app experience

As is the case with most unbundled
apps that come to mind, the Zomato restaurant finder app and Zomato Order will
be linked to one another. So if one has found a place to order from on the
restaurant finder app, a single tap will take the user to that restaurant on
the Order app.

Zomato Order is currently being rolled
out for NCR and will soon be opening up for Bangalore, Mumbai, Hyderabad, Pune,
and Kolkata.

 

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