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Zomato acquires cloud-based data firm MaplePOS, calls it ‘Zomato Base’

Zomato recently acquired
cloud-based data firm MaplePOS to help its restaurant partners manage business
better as it expands from reviews into online orders and payments. The product
will now be called Zomato Base, and information on the product is now available
at
zomato.com/base.

Zomato recently acquired
cloud-based data firm MaplePOS to help its restaurant partners manage business
better as it expands from reviews into online orders and payments. The product
will now be called Zomato Base, and information on the product is now available
at
zomato.com/base.

Zomato, which is
currently present in 22 countries including the United States, said in a blog
post
that Zomato Base is an functional Android-based POS system that uses
custom hardware for a more reliable and flexible product experience. It would
provide a database of customer details. It will also help restaurants with menu
and inventory management, and has a built-in payment solution to accept debit
and credit card payments.

Deepinder Goyal,
Founder and CEO, Zomato, said, “This acquisition takes us a step closer to
providing end-to-end tech to the restaurant industry. In an industry that has
seen very little technology penetration so far, we’re excited to be driving
this change at a large scale.” The company is getting into table reservations
and online ordering, and hence, it is set on strengthening its tech side as
well.

According to the
blog, Zomato Base will be topped with features such as Menu Management,
Inventory Management, Recipe Management, Customer Relationship Management, Data
Analytics, Electronic Receipts, Offline Transaction Support, Payment Gateway
Integration and a stealth feature that will change the way restaurants go about
their business.

The new product
would also help restaurants generate e-receipts and track inventory, according
to Zomato’s website.

Goyal said, “Zomato
is the only food-tech company in the world which is building products for
consumers as well as restaurant owners. There is a lot that can be done if we
are able to build a technology platform that connects consumers to restaurants
and vice versa, and we believe that a world-class cloud-based POS system is the
first step towards building that platform. MaplePOS is a great point-of-sale
product, and we are excited about the prospect of working with the MaplePOS
team to build this further.”

Goyal also added
that the company was working on integrating
Base’s services into its consumer products over the next few months, and
restaurant businesses across the world will be able to harness the power of
Zomato Base this fall.

The company will
reportedly be rolling out a pilot for online ordering on Tuesday and would
expand it to all Indian users by next week. Zomato will start its online
ordering services with around 4,000 restaurant partners, aiming to take that to
over 10,000 in India eventually. Currently, Zomato has 60,000 restaurant
partners in India.

Recently the Gurgaon-based
Zomato Media Pvt Ltd, which owns the restaurant and event-listing site
Zomato.com, raised a fresh round of funding worth $50
million led by Info Edge India
, which has invested Rs. 1.55 billion.

 

 

 

 

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