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ZipDial raises funding from Times Internet, 500 Startups

Bangalore based mobile marketing platform, ZipDial has raised
funding from Times Internet and 500 Startups. In both the deals, the funding
amount is not disclosed. The funding from 500 Startups will be used for the operations and
international expansion of the company. While the Times Internet investment is
a cash investment for equity in ZipDial.

Bangalore based mobile marketing platform, ZipDial has raised
funding from Times Internet and 500 Startups. In both the deals, the funding
amount is not disclosed. The funding from 500 Startups will be used for the operations and
international expansion of the company. While the Times Internet investment is
a cash investment for equity in ZipDial.

Commenting on the investment, CEO of Times Internet, Satyan
Gajwani said, “We’ve been impressed at how effective ZipDial has been for us,
usually 2-5 times more effective than Facebook or just SMS. We see its value
for brand and SME advertiser clients and are excited to see it grow globally.”

Times Internet has been ZipDial’s client for the last 15 months
and has run campaigns such as zipdialing to pledge support for the Lokpal Bill
which mobilized more than 5 million users in 3 weeks.

Speaking on the funding from 500 startups, ZipDial Founder &
CEO, Valerie R. Wagoner said “500 Startups has proven repeatedly to add value
with its global network of mentors helping their portfolio companies grow. Working
with the fund is strategic for ZipDial as we invest in our international
expansion into other emerging markets.”

ZipDial’s mobile engagement and analytics platform is used by
global brands such as Procter & Gamble, Unilever, Cadbury, Disney, online
and brick and mortar retailers like MakeMyTrip and Café Coffee Day, as well as
NGOs like Greenpeace and Amnesty International. In 2011, the company raised Rs
3.5 crore from Mumbai Angels.

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