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ZenithOptimedia wins media mandate of Faaso’s

Following a
multi-agency pitch, ZenithOptimedia has won the media mandate for Faaso’s. The
account will be handled by the Mumbai office. 

The mandate
covers all aspects of the company’s media planning and buying, and will include
digital and OOH duties as well, reports Campaign India.

Following a
multi-agency pitch, ZenithOptimedia has won the media mandate for Faaso’s. The
account will be handled by the Mumbai office. 

The mandate
covers all aspects of the company’s media planning and buying, and will include
digital and OOH duties as well, reports Campaign India.

Revant Bhate, Co-Founder and CMO, Faaso’s, was quoted in the report as saying,
“We needed a partner in Mumbai who has a deep understanding of the consumer
internet space and it’s complex ever-evolving relationship with media touch
points. ZenithOptimedia impressed us with their strategic framework and ability
to execute with speed and accuracy.”

Anupriya
Acharya
, Group CEO, ZenithOptimedia Group, added, “This is a significant
win for ZO in a sector that is fast growing and future facing. It is indeed a
matter of pride for us to be partnering with Faaso’s.”

In other news, Faasos recently launched the upgraded version of its Mobile App to deliver an enhanced and
seamless food-ordering experience to its patrons. The app is the first of its
kind in the world that gives an accurate delivery time estimate based on the
items ordered, the location of customers and current load at the delivery
centre. It also provides an accurate minimum delivery amount estimate that is
in sync with the location of the customer. Also, the app presents a different
menu to the patrons depending on the location and the time of the day.

Launching the new
app Revant Bhate, Co-founder and Head of Marketing, Faasos said,We are extremely delighted on upgrading
our mobile app with ground-breaking features that provide the accurate delivery
time and amount, thus giving a compelling food-ordering experience to our customers.
By coming up with the advanced version of the app,we have gone one notch higher
in our attempt to serve the customers in the best possible way.”

The new Faasos app
presents daily specials in the menu, breaking the monotony of regular meals.
With the e-wallet feature, consumers don’t have to worry about payment on
delivery. With a hassle-free ordering procedure, consumers can place the order
in just 30 seconds or less and track it in real-time. They can build their own
combos and have a three-course meal without burning their wallets. They can
even repeat their last order, with a single click.

The feature of
providing a variable minimum order threshold depending on the distance of the
customer from the delivery centre, allows the customers who stay within 5 to 10
minutes walking distance of delivery centres, to add a beverage of Rs 30 if
need be.

 

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