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Zed Digital bags digital media accounts of TimesJobs, Hotels.com

Zed Digital, the interactive agency of ZenithOptimedia, has bagged digital media accounts of TimesJobs.com and TechGig.com, the two job portals owned by Times Business Solutions. Zed Digital has also bagged the digital media responsibilities of Hotels.com, the hotel accommodation booking site affiliated to US-based travel portal Expedia.com.

Zed Digital, the interactive agency of ZenithOptimedia, has bagged digital media accounts of TimesJobs.com and TechGig.com, the two job portals owned by Times Business Solutions. Zed Digital has also bagged the digital media responsibilities of Hotels.com, the hotel accommodation booking site affiliated to US-based travel portal Expedia.com.

“Timesjobs.com is already an established brand. Our mandate will be to leverage and take it to the leadership position through digital marketing,” Rajat Gandhi, head, Zed Digital, has said. Zed Digital will offer both digital creative and media solutions to Timesjobs.com and Techgig.com and handle online display, search and social media marketing of these two accounts.

Talking about Hotels.com, Rajat Gandhi has said, “Our mandate is to build the Hotels.com brand through digital media and increase the number of transactions happening through the site in India. We will handle the display advertising, social media marketing and online affiliate marketing for Hotels.com in India.” [Source: Afaqs]

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