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Zapak helped 1 lakh Indians impress Ratan Rajput in a week

Zapak Digital Entertainment has developed a game based on the
ongoing TV show Swayamvar Season 3: ‘Ratan Ka Rishta’ aired on Imagine TV. The
game tests the suitable skill of the groom to impress Ratan Rajput. According to
Zapak, within a week since the launch, the game has received over 1 lakh users
who have tried to impress her with their skills.

Zapak Digital Entertainment has developed a game based on the
ongoing TV show Swayamvar Season 3: ‘Ratan Ka Rishta’ aired on Imagine TV. The
game tests the suitable skill of the groom to impress Ratan Rajput. According to
Zapak, within a week since the launch, the game has received over 1 lakh users
who have tried to impress her with their skills.

“The Swayamvar brand
is very strong amongst the youth, especially since it’s about a young girl
finding a groom for herself on her own terms. With the increasing importance of
the digital space as an interactive medium amongst the youth, we felt this
would be a great way to connect with them. This game, developed by Zapak.com,
helps the prospective audience engage with the brand in a fun and entertaining
manner and hence delivers our message more effectively.” Nikhil Madhok, senior
director, marketing and communications, Imagine TV has said.

Sanjay Vasudeva, national head, ad sales,
Zapak.com, said “Gaming is the best platform to engage the youth today and what
better platform than Zapak.com which resides more than 8 million users. Swayamwar
by Imagine TV is a very popular concept amongst the youth and this game created
by Zapak helps extend the same experience to the digital world. We have
received an overwhelming response of 1 lakh users for the game within a week of
its launch and we only see this number growing. Swayamwar is well accepted both
on television and in the virtual world.”

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