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Zapak expects 25% of its revenues to come from merchandise

Zapak Digital Entertainment plans to launch a host of merchandise built around the Zapak games in order to push growth. According to Zapak, its merchandise will include bags, apparel, mugs, headphones, accessories and handbands and will be priced between Rs 150 and Rs 300.

Zapak Digital Entertainment plans to launch a host of merchandise built around the Zapak games in order to push growth. According to Zapak, its merchandise will include bags, apparel, mugs, headphones, accessories and handbands and will be priced between Rs 150 and Rs 300.

Rohit Sharma, chief operating officer, Zapak.com, has said, “Our main lines of businesses include online business and gaming cafes. We now plan to foray into merchandising business as well and are expecting 25 per cent of our turnover to come from this new segment.” [Source: Business Standard]

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