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Zapak.com partners with Shanda to launch online racing game Crazy Kart in India

Reliance Entertainment’s online gaming company Zapak Digital Entertainment has partnered with Shanda Interactive Entertainment, a leading interactive entertainment media company in China, to introduce Shanda’s in-house developed online racing game Crazy Kart in India. Crazy Kart, one of the most successful sports games in China, is currently under closed-beta testing in India and is expected to enter commercial operation in the second quarter of 2008.

Reliance Entertainment’s online gaming company Zapak Digital Entertainment has partnered with Shanda Interactive Entertainment, a leading interactive entertainment media company in China, to introduce Shanda’s in-house developed online racing game Crazy Kart in India. Crazy Kart, one of the most successful sports games in China, is currently under closed-beta testing in India and is expected to enter commercial operation in the second quarter of 2008.

“We are very excited to work with Zapak, India’s top game company, in bringing our high-quality Crazy Kart to Indian users,” Qunzhao Tan, president and CTO, Shanda, has said. “Our partnership signifies an alliance between the two leading game companies in China and India, and we are very optimistic about a long-term collaboration going forward.”

“We are proud to partner with Shanda, China’s largest online game company, to create significant inroads in the online game space in India,” Rajesh Sawhney, president, Reliance Entertainment, has said. “In Zapak’s strategy, the cooperation on Crazy Kart is just the first step of the two parties’ long-term strategic partnership. We look forward to a close relationship with Shanda to bring more entertainment content to the Indian market in the future.”

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