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Zapak.com hosts Cartoon Network’s online games

Online games portal Zapak has partnered with kids television channel Cartoon Network to offer an exclusive section of the Cartoon Network online games on Zapak.com. According to Zapak, the website will soon have over 40 Cartoon Network action-adventure packed online games.

Online games portal Zapak has partnered with kids television channel Cartoon Network to offer an exclusive section of the Cartoon Network online games on Zapak.com. According to Zapak, the website will soon have over 40 Cartoon Network action-adventure packed online games.

According to the I-Cube 2007 report, kids in India spend 21 per cent of their time on internet for entertainment which is up from 18 per cent in 2006. Also, during the New Generations 2007 – Cartoon Network’s kids’ lifestyle survey, 45 per cent of the respondents voted for gaming as their number 1 internet activity.

Siddharth Jain, vice president, distribution and business operations, Turner International India, has said, “As the internet user base in India has grown by 40 per cent to reach 46 million, with youth driving internet usage and school going kids constituting about 14 per cent of users, Cartoon Network provides them with their most loved characters on Zapak.com, one of India’s most popular online-gaming destinations.”

Rohit Sharma, COO, Zapak Digital Entertainment, has said, “The long dormant, online games market in India is poised for a huge growth and is expected to exceed $200 million, by 2010. With 97 per cent of online gamers in India being casual gamers and added this to the fact that kids aged 14 years and below constitute to over 25 per cent of Zapak users online also serving as the stickiest and the most loyal users on our site this is definitely an area of focus for Zapak.”

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