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Yulop developing location-based local search service for mobile phone users

Bangalore-based Yulop Websense Solutions is developing a local search service for mobile phone users. The service uses a technique called triangulation that identifies a customer’s location based on signal strength to the three nearest base towers of mobile phone firms and then allows the customer to find shops and restaurants nearby.

Bangalore-based Yulop Websense Solutions is developing a local search service for mobile phone users. The service uses a technique called triangulation that identifies a customer’s location based on signal strength to the three nearest base towers of mobile phone firms and then allows the customer to find shops and restaurants nearby.

Yulop claims to have more than 150,000 business listings in Bangalore, and plans similar listings in six other cities with each address ‘geo-tagged’, or marked for their longitude and latitude, the geographic coordinates used in mapping, to mark the exact location with an accuracy error of 20 metres.

“The listings you find would be (of those establishments) within a 800-metre (radius) of where you are located,” Gundaiah Sridhar, founder and CEO, Yulop.com, has said. Users of Yulop’s service download a software on their mobile phones enabled with GPRS (general packet radio service) feature, used for accessing internet on mobile phones, to search free local listings. [Source: LiveMint]

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