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YouTube’s new feature allows users to purchase products shown in video ads

‘TrueView for shopping,’ a new YouTube feature, will allow users to purchase products shown in video ads without having to search for the items themselves.

According to a Tech Times report, Google, which recently unveiled a “Buy Now” button on its sponsored search listings, will soon introduce a feature that will allow users to buy products showcased in YouTube videos.

‘TrueView for shopping,’ a new YouTube feature, will allow users to purchase products shown in video ads without having to search for the items themselves.

According to a Tech Times report, Google, which recently unveiled a “Buy Now” button on its sponsored search listings, will soon introduce a feature that will allow users to buy products showcased in YouTube videos.

The new feature is called “TrueView for shopping,” and will show an ad banner beneath the video ad. These banners will direct users to a place where they can buy the products shown in video ads.

“TrueView for shopping enables advertisers to scale the manual process of connecting individual products with individual videos,” Google said in a statement.

“Thanks to the first-ever integration of the Google Merchant Center into video ads, advertisers need only connect their campaign with a Merchant Center feed to dynamically add products to their in-stream videos, customized for each user through contextual and audience signals like geography and demographic info.”

The new feature was announced at the Ad:Tech San Francisco meeting, and will reportedly first be tested by companies like Wayfair and Sephora. Wayfair said these new ad types generate three times the amount of revenue as standard video ads.

The search engine behemoth is reiterating that the new feature will not allow users to buy things directly from YouTube. Instead – much like the “Buy Now” button – users will be directed to retailer websites.

According to the report, the feature is part of Google’s newly enforced emphasis on mobile. The company recently released a report saying that in 10 countries, searches on mobile have become more common than desktop searches. 

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