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YouTube unveils new translation tools, aims at content globalisation

  • In an effort to
    expand its global reach, YouTube announced a set of new tools to help translate
    the titles and descriptions of its vast trove of videos into multiple
    languages,
    Reuters reported.
  •  
  • YouTube estimates
    • In an effort to
      expand its global reach, YouTube announced a set of new tools to help translate
      the titles and descriptions of its vast trove of videos into multiple
      languages,
      Reuters reported.
    •  
    • YouTube estimates
      more than 80 percent of its videos are viewed outside the United States
      and more than 60 percent of a YouTube channel’s views come from outside its
      country of origin.
    •  
    • But countless videos
      that might have been relevant to viewers went unseen because of a search
      process that was limited to a single language, said Vladimir Vuskovic, product
      manager for YouTube Globalisation.
    •  
    • With the new tools,
      YouTube offers the ability for titles and descriptions of the videos on its
      site to appear in multiple languages, “which helps with discovery of
      content,” Vuskovic said.
    •  
    • YouTube is offering
      three new services. Those who make videos can translate their titles and
      descriptions, as well as the subtitles for videos that contain them, into 76
      languages, including Mandarin, French and Spanish.
    •  
    • In addition, vendors
      who offer translation services to Google Play developers can do the
      translation. YouTube said that included translation into 57 languages.
    •  
    • Finally, YouTube said
      it would let viewers do the translating through crowdsourcing, in which YouTube
      would screen multiple answers to determine the correct translations. It said
      that potentially enabled translations into any language.
    •  
    • In a test, the
      website Vice translated videos into Spanish and Portuguese and saw viewing time
      increase more than 100 percent, the company said.

     

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