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YouTube to soon offer an ad-free paid subscription service

YouTube recently sent out a mail to its YouTube Partners that mentioned
viewers will soon be offered an “ad-free version of YouTube for a monthly fee.”
The mail also mentioned that the new paid offering will generate a new revenue

YouTube recently sent out a mail to its YouTube Partners that mentioned
viewers will soon be offered an “ad-free version of YouTube for a monthly fee.”
The mail also mentioned that the new paid offering will generate a new revenue
stream to supplement advertising revenue. This news was first reported by
Bloomberg.

Here is the full mail the company sent to its Partners:

According to the
report, revenue from the new feature, which will put Google into more direct
competition with streaming services such as Netflix Inc. and Hulu LLC, will be
shared with video creators. The service may debut by the end of the year,
reports Bloomberg, citing a source.

Google introduced
a subscription-style music service within YouTube in November, and has spent
hundreds of millions of dollars on talent and production facilities to boost
original content on the video website, which has more than 1 billion
monthly viewers.

With ad-free subscriptions,
Google is moving closer to competing with streaming services,
including HBO Now, for people’s attention as they spend more time watching
videos on the web and on mobile devices.

“While
we can’t comment on ongoing discussions, giving fans more choice to enjoy the
content they love and creators more opportunity to earn revenue are always
amongst our top priorities,” Google’s YouTube said in a statement.

According to the report, YouTube will offer all the same videos without ads for
a monthly fee, which hasn’t been set yet, according to the note. The
service is also likely to include offline access. Google is alerting
content creators because it wants them to agree to new terms that would
let it include clips in the subscription product.

The move to
introduce subscriptions is part of a broader shift at Google to generate more
income that isn’t based on advertising, reports Bloomberg. Viewers
can rent or buy movies such as “Interstellar” or “The
Interview” on YouTube.

In 2013, YouTube debuted paid channels
for premium content. YouTube’s Music Key Beta, rolled out five months ago, lets
users access music on the site without ads for $10 a month, and also offers
offline access.

 

 

 

 

 

 

 

 

 

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