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YouTube Red ad-free subscription launched; YouTube music unveiled

  • YouTube has unveiled
    a new $10-a-month subscription plan called Red that combines ad-free videos,
    new original series and movies from top YouTubers, as well as on-demand
    unlimited streaming music, reported the
    Associated
    Press
    .
    • YouTube has unveiled
      a new $10-a-month subscription plan called Red that combines ad-free videos,
      new original series and movies from top YouTubers, as well as on-demand
      unlimited streaming music, reported the
      Associated
      Press
      .


    •  
    • Red builds
      on Google’s existing music streaming service by providing ad-free access to
      YouTube programming, along with features such as the ability to download videos
      to mobile devices and have music playing in the background while using other
      mobile apps.
    •  
    • Current
      subscribers to the Google Play Music service, which also costs $10 a month,
      will also get access to Red.
    •  
    • “It’s a
      major, major evolution of our platform,” YouTube’s Chief Business Officer
      Robert Kyncl said at an event at its studio space in Los Angeles.
    •  
    • Red targets
      YouTube fans who want to skip ads, while giving them a chance to pass along
      some cash to their favorite video creators, who’ll share in the new revenues.
      It comes as streaming services like Hulu, Pandora, Spotify and TuneIn offer
      ad-free as a paid option.
    •  
    • The plan,
      which launches October 28, includes exclusive access to new videos launching
      next year as well as the YouTube Music Key service – to be called YouTube Music
      after it launches later this year – for music videos and songs.
    •  
    • The original
      videos will range in length from a few minutes to feature-length movies and
      come from established YouTube stars such as the Fine Brothers, who are creating
      a scripted 10-episode series about a singing competition show called “Sing
      It.”
    •  
    • YouTube
      still intends for advertising revenue to remain its core business, and
      executives say they believe it could take a while for paid subscribers to grow
      significantly. Some original content will also be made available to
      non-subscribers later with ads.
    •  
    • Kyncl said
      the subscription will bolster YouTube’s revenues and that of artists, and said
      $10 a month is the upper limit of what consumers would pay for such a plan. He
      said YouTube’s advertising revenues will not be hurt, given that the number of
      users switching to the new service won’t likely make a dent in YouTube’s billion-plus
      users.
    •  
    • “It
      wouldn’t really impact the amount of eyeballs we’re providing through our
      platform,” he said.

     

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