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YouTube likely to start paid subscriptions this year

Google’s video website YouTube.com is planning to offer paid
subscriptions to some of the content later this year stated a media report. YouTube
has reached out to several video producers, asking them to submit applications
to create for-pay “channels” according to a report in AdAge that
cited anonymous sources.

The first such channels could be available to consumers by
the second quarter for between $1 a month and $5 a month, AdAge reported.

Google’s video website YouTube.com is planning to offer paid
subscriptions to some of the content later this year stated a media report. YouTube
has reached out to several video producers, asking them to submit applications
to create for-pay “channels” according to a report in AdAge that
cited anonymous sources.

The first such channels could be available to consumers by
the second quarter for between $1 a month and $5 a month, AdAge reported.

YouTube has been moving to add professional-grade video
programs to the vast archive of amateur, home-shot videos that made the site
popular. Currently, such channels are available to consumers for free and
supported by advertising that appears alongside the videos.

YouTube boss Salar Kamangar told Reuters in June last year “They
have such a big audiences that they can start to segment their audiences into
those that are willing to pay a higher amount” for things like new gaming
tricks etc.”

He also said that cable channels with small audiences could
potentially be offered to consumers through YouTube on an “a la
carte” basis.

However, the company has not confirmed the development.

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