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YouTube IPL channel attracts 1 million new views a day; maximum views come from India

Google has said that its dedicated IPL channel YouTube.com/IPL, which is live streaming DLF IPL 2010 cricket matches, records 1 million new channel views every day. According to Google, the IPL channel has so far attracted 55,532 subscribers, over 8 million upload views and over 16 million channel views.

Google has said that its dedicated IPL channel YouTube.com/IPL, which is live streaming DLF IPL 2010 cricket matches, records 1 million new channel views every day. According to Google, the IPL channel has so far attracted 55,532 subscribers, over 8 million upload views and over 16 million channel views.

“We started off with around 2 lakh views on March 11. On the inaugural day of IPL the channel views and subscription both went up to 8 lakh views and 40,000 subscribers,” Shailesh Rao, managing director, Google India, has said.

“The myth was that more number of views will come from other countries than India because of connectivity issues. Surprisingly, the maximum number of subscription and channel views has come from India followed by the UK, Australia and the US,” Shailesh Rao has added.

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35 thoughts on “YouTube IPL channel attracts 1 million new views a day; maximum views come from India”

  1. This not one country
    This not one country competing against another, this is a hodge-podge of teams playing against one another. The stats reveal that Indians are truly mad about cricket!

  2. The 2.5 to 4.5 crore
    The 2.5 to 4.5 crore sponsorships are only on the LIVE MATCHES & hence the video ads technically get just 50000 to 70000 views per match. The 11 million is “channel views” including OLD ipl2 highlights, misc.clips where there are NO SPONSORS ADS SEEN. At least not seen till today.

    These match views are also SPLIT across 4-7 sponsors.
    PLUS, not all of the views are for WHOLE match,
    PLUS add audience duplication on uniques..
    the effective CPM RATE for EACH SPONSOR comes to more than Rs 2000+ even WITHOUT taking this unique user duplication into account.

    If I was a Sponsor, I would want my ADS ON ALL THE CHANNEL CLIPS. EVERY VIDEO in the CHANNEL, else am getting screwed!
    Youtube, please put the sponsor ads on ALL videos, + banner support else, advertisers will run away from video ads. PLEASE DO IT FAST.

  3. I have to say this! Cricket
    I have to say this! Cricket has always been the favorite game for the Indians. Some consider it a religion. So it’s not surprising to hear there were so many viewers for it in the IPL channel of Google. As a matter of fact almost all Indians are mad about IPL thing and its videos in youtube. I think it’s safe to say now that cricket has been widely popularized all around the world through IPL. IPL glorifies not just Indian cricketers but also other cricketers around the world!

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