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YouTube and Cannes Lions launch online video contest ‘Good Work’

YouTube and the Cannes Lions International Festival of Creativity, in association with creative agency Ralph, have launched a video contest called ‘Good Work’, where creative people from any industry around the world are invited to submit a one-minute (or less) video advert to address one or more of the non-profit briefs. The last day of submitting the entries is 9 May 2011.

YouTube and the Cannes Lions International Festival of Creativity, in association with creative agency Ralph, have launched a video contest called ‘Good Work’, where creative people from any industry around the world are invited to submit a one-minute (or less) video advert to address one or more of the non-profit briefs. The last day of submitting the entries is 9 May 2011.

The entries of the contest will be judged by by Craig Davis, chief creative officer, Publicis Mojo and founder of Brandkarma, a social media platform. The winners will be invited to the Cannes Lions International Festival of Creativity in June 2011 to meet the non profit heads and showcase their work.

Commenting on this, Anna Bateson, director, marketing, YouTube EMEA, said, “There are many not-for-profits lacking the resources to elevate their campaigns and reach new audiences and there are many creatives willing to dedicate their time to worthy causes without knowing where to begin. ‘Good Work’ can help bridge this gap. Using video in its many different forms is such a powerful way for non-profits to communicate. YouTube’s audience can also be a big part of the solution.”

Philip Thomas, chief executive officer, Cannes Lions, said, “We are delighted to be joining forces again with YouTube to launch ‘Good Work’, a global competition and an exciting opportunity for creatives around the world to showcase some brilliant ideas that will benefit non-for-profit organisations. Creativity is the very essence of what the Cannes Lions Festival is all about and so to be able to offer a global creative platform for such a worthy cause is an enormous privilege.”

Chris Hassell, creative director, Ralph, said, “It’s been a pleasure to work with the team at YouTube and Cannes Lions to develop such an exciting and inspiring project on the most far-reaching, and exciting video platform in the world. We look forward to seeing the great work from creatives and the results it achieves for the NPOs.”

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