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Yes Bank partners with Twitter for its missed call services

Yes Bank, India’s 4th largest Private sector Bank has entered into a strategic partnership with Twitter for its missed call services. According to a Live Mint report, Twitter’s missed call offering is the result of the latest acquisition of ZipDial, a mobile engagement and analytics platform.

Yes Bank, India’s 4th largest Private sector Bank has entered into a strategic partnership with Twitter for its missed call services. According to a Live Mint report, Twitter’s missed call offering is the result of the latest acquisition of ZipDial, a mobile engagement and analytics platform.

Yes Bank’s retail deposits, including low-cost current and savings accounts (CASA), contributed about 45% to total deposits in the past quarter. That is more than double a level of 20% three years ago.

According to the report, this partnership is aimed at reaching users who do not have a Twitter account or are online, enabling Yes Bank to reach out to more users in the retail segment. Yes Bank account holders can give a missed call to +91-11-3008-0888 to activate this service. Users will be able to get tweets on news, events, discounts and offers to their mobile phones through text messages.

We had reported in January that popular micro blogging service Twitter acquired ZipDial, a startup founded in India that has built a mobile platform that lets people follow and engage with content across all interfaces. 

Inspired by the popular ‘missed call’ culture in India, Bangalore based mobile marketing platform ZipDial allows people who call numbers but hang up before the call is answered, to use this action as a simple alert that doesn’t cost any money. That alert, in turn, becomes the basis for a number of other, commercial actions, and analytics to track everything.

At the time, Twitter said about the deal “For many, their first online experience will be on a mobile device – but the cost of data may prevent them from experiencing the true power of the Internet. Twitter, in partnership with ZipDial, can make great content more accessible to everyone.”

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