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Yepme targets $25 mn turnover this year; partners Tyroo Direct for performance marketing

Online fashion portal Yepme.com has
partnered with Tyroo Direct for its performance marketing campaign. Vivek Gaur,
CEO, Yepme.com has said that Yepme is targeting a turnover of $25 million this
year scaling up to over $500 million in the next 3-4 years.

Online fashion portal Yepme.com has
partnered with Tyroo Direct for its performance marketing campaign. Vivek Gaur,
CEO, Yepme.com has said that Yepme is targeting a turnover of $25 million this
year scaling up to over $500 million in the next 3-4 years.

Tyroo Direct is the performance marketing
arm of Tyroo, a Smile Vun Group-backed online advertising network and claims to
work with over 3,500 publishers across the globe. Tyroo Direct is currently
working with 90 per cent of the ecommerce ventures in India.

Under the agreement with Tyroo Direct, the
network will be responsible for driving and delivering the performance
marketing requirements of Yepme.com and will drive transactions and cater to
Yepme’s customers across Metropolitan, Tier II and Tier III towns.

“To achieve this growth and scale it’s
imperative for us to be associated with trusted partners and Tyroo Direct being
the leader in online performance marketing space was an apparent choice,” added
Vivek Gaur.

Siddharth Puri, Business Head, Tyroo Direct said
“We work with almost all the ecommerce companies and deliver close to 4,000
transactions daily for our clients. We are certain that with our expertise in
the ecommerce space we will be able to offer value, relevant traffic and scale
to Yepme.com.”

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