Top News

Ybrant to acquire Experian’s PriceGrabber, LowerMyBills & ClassesUSA at Rs 930 crore

Ybrant Digital has entered into an agreement to purchase Experian’s
PriceGrabber, LowerMyBills, and ClassesUSA.com. This will add a business of US$
283 million and an employee strength of over 300, at an agreed consideration of
US$ 175 million (INR 930 crore).

Ybrant Digital has entered into an agreement to purchase Experian’s
PriceGrabber, LowerMyBills, and ClassesUSA.com. This will add a business of US$
283 million and an employee strength of over 300, at an agreed consideration of
US$ 175 million (INR 930 crore).

Experian’s PriceGrabber is a price comparison shopping
business which powers Yahoo and MSN shopping. LowerMyBills.com offers savings
through relationships with more than 500 service providers across multiple
categories, including home loans, credit cards, auto and health insurance, and
long-distance and wireless services. ClassesUSA.com, is a higher-education
portal with 2 million visitors and 300 accredited college and university
partners.

Steve Krenzer who is the President of Experian Interactive
will continue to lead the new group by joining the Ybrant Digital family.  “I am very excited to join the Ybrant
team.  With Ybrant’s global footprint and
our leading sites the combined group will make us the pacesetter globally.”
said Krenzer.

With this significant move, Ybrant will nearly double its
current revenues.  “By adding these
established brands to Ybrant, we will offer interesting new products, and a
world class lead generation platform,” said Suresh Reddy, Chairman and CEO of
Ybrant Digital.

Experian and Ybrant are committed to completing
this transaction as quickly as possible, subject to various conditions and
events by Ybrant, including the initiation in trading in Ybrant Digital Limited
shares on the Bombay Stock Exchange.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close