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Ybrant Digital’s ad network partners with Swedish online media group G life

Oridian, an ad network owned by digital marketing solutions company Ybrant Digital, has entered into a joint venture with Swedish lifestyle and social network G life AB. Under the agreement, G life, through its subsidiary Livsstilsnätverket, will act as an agent for Oridian in Sweden, with exclusive license to sell online advertising over the Oridian network in the region.

Oridian, an ad network owned by digital marketing solutions company Ybrant Digital, has entered into a joint venture with Swedish lifestyle and social network G life AB. Under the agreement, G life, through its subsidiary Livsstilsnätverket, will act as an agent for Oridian in Sweden, with exclusive license to sell online advertising over the Oridian network in the region.

Jacob Nizri, CEO, Oridian, has said, “Our strategic partnership with G life will serve two market needs: firstly our market reach in Sweden, already an impressive 23 per cent or 1.25 million unique users per month, is due to double – a boon to any advertiser wishing to reach this very affluent market, and secondly we will enable G life’s publishers to carry ads that are relevant for readers outside Scandinavia by using Oridian global sales network.”

Johan Kinnander, CEO, G life AB, has said, “G life’s ad network Livsstilsnätverket is a major player in the local market and agreement with Oridian enables our advertisers to go farther afield, reaching readers both inside and outside Scandinavia with targeted local advertising to better serve their needs. For its part, Oridian’s advertisers gain access to the Livsstilsnätverket network’s 1.8 million unique users per month, mostly young men and women aged 15-29 with disposable income, and a taste for luxe living and having fun.”

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