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Ybrant Digital plans to raise Rs 700 crore through an IPO

Hyderabad-based digital marketing company Ybrant Digital is reportedly in the process of raising Rs 700 crore through an initial public offering (IPO) to expand into Chinese and Brazilian markets, besides opening 100 sales offices across the globe. Ybrant currently has sales teams in 20 countries selling media that comes from third-party publishers across 140 countries.

Hyderabad-based digital marketing company Ybrant Digital is reportedly in the process of raising Rs 700 crore through an initial public offering (IPO) to expand into Chinese and Brazilian markets, besides opening 100 sales offices across the globe. Ybrant currently has sales teams in 20 countries selling media that comes from third-party publishers across 140 countries.

“The company is currently writing a fresh draft red herring prospectus (DRHP) and has already roped in Deutsche Bank and BNP Paribas as lead bankers with Yes Bank and India Infoline Limited being the co-leads. It is planning to file the DRHP with the Securities and Exchange Board of India (SEBI) in mid-September 2010,” an official of Ybrant Digital has been quoted by Business Standard as saying.

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