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Ybrant Digital may acquire US-based online marketing firm Media Breakaway

Hyderabad-based digital marketing firm Ybrant Digital is considering to acquire US-based online advertising and direct marketing company Media Breakaway for about $100 million, reports Economic Times.

Hyderabad-based digital marketing firm Ybrant Digital is considering to acquire US-based online advertising and direct marketing company Media Breakaway for about $100 million, reports Economic Times. Media Breakaway, once acknowledged as the world’s leading spammer, is credited with sending out 100 million emails on a single day.

Scott Richter, CEO of Media Breakaway, had to pay $7 million to Microsoft in 2006 in a settlement arising out of a lawsuit alleging illegal spam activities. In June 2008, Richter was ordered to pay $6 million to social networking company MySpace ‘for barraging MySpace members with unsolicited advertisements.’

Ybrant Technologies had earlier acquired AdDynamix, an online ad network with over 2000 publishers, for $10 million. The company has also acquired Israel-based online advertising company, Oridian, for $13 million.

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