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Ybrant Digital acquires ad network company Max Interactive

Hyderabad-based digital marketing company Ybrant Digital has acquired Australia-based online ad network Max Interactive in an all-cash deal. The deal size has not been disclosed. This acquisition comes on the heels of Ybrant’s recent acquisition of Argentina-based online ad network Dream Ad, which was acquired in April 2009.

Hyderabad-based digital marketing company Ybrant Digital has acquired Australia-based online ad network Max Interactive in an all-cash deal. The deal size has not been disclosed. This acquisition comes on the heels of Ybrant’s recent acquisition of Argentina-based online ad network Dream Ad, which was acquired in April 2009.

According to Ybrant, Max Interactive specializes in banner-based web advertising, mobile and email marketing. Ybrant has further said that Max Interactive will continue to function under the same name and will be highlighted as ‘A Ybrant Digital Network’. Besides, Max Interactive founder Dominic Elfer will join Ybrant Networks Division, which is headed by Jacob Nizri, as managing director of Australia.

“While this acquisition marks our entry into the APAC market, more significantly, Max will be our first sales group that has successfully sold banners, search key words and emails together in any one market. Added to that, Dominic and his team with their infectious enthusiasm will add an extraordinary facet to Ybrant’s global persona,” Suresh Reddy, chairman and CEO, Ybrant Digital, has said.

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