Top News

Yatra unveils new TVC featuring Salman Khan as Mr Yatra.com

Online travel portal Yatra.com has unveiled
a new TV campaign featuring Bollywood superstar Salman Khan as Mr Yatra.com.
The campaign focuses on leisure holidays and showcases the
best deals available at Yatra.com. This campaign
is an extension of the previous TVC with Salman Khan. The new multimedia
campaign has again been conceptualised by McCann Erickson. The campaign will be
extensively promoted through print, online, e-marketing and mailers.

Online travel portal Yatra.com has unveiled
a new TV campaign featuring Bollywood superstar Salman Khan as Mr Yatra.com.
The campaign focuses on leisure holidays and showcases the
best deals available at Yatra.com. This campaign
is an extension of the previous TVC with Salman Khan. The new multimedia
campaign has again been conceptualised by McCann Erickson. The campaign will be
extensively promoted through print, online, e-marketing and mailers.

Pratik Mazumder, Head, Marketing &
Strategic Relations, Yatra.com, said, “In the last two years, Yatra.com as a
brand has evolved successfully to create a niche as a one-stop shop for any
travel needs. Post the success of our last campaign, we wanted to highlight the
brand promise of leaving no stone unturned in getting our customers the best
holiday deals in an entertaining and humorous manner that has become synonymous
with Yatra advertising.”

Ranjeev Vij, General Manager, McCann Erickson,
said, “Post a remarkable success of our first campaign, this time our focus was
to build recognition for Yatra.com’s best price offerings and also increase
traveller’s likelihood of booking tickets through Yatra.com. In an attempt to
overcome brand’s share of voice limitations and create necessary buzz amongst
travellers, it was imperative that the campaign conveyed our messaging in the
most appropriate manner. We believe the approach we adopted while crafting the
campaign was totally in synergy with the brand’s requirements.”

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close