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Yatra.com appoints former LensKart executive Vikrant Mudaliar as CMO

  • Online travel portal
    Yatra has announced the appointment of Vikrant Mudaliar as the chief marketing
    officer.
  •  
  • He will be
    responsible for leading marketing activities across all the company’s business-lines
    and group entities, the company said in a statement.
  •  
  • The role will also make
    • Online travel portal
      Yatra has announced the appointment of Vikrant Mudaliar as the chief marketing
      officer.
    •  
    • He will be
      responsible for leading marketing activities across all the company’s business-lines
      and group entities, the company said in a statement.
    •  
    • The role will also make
      him responsible for all traffic and consumer marketing initiatives across web
      and mobile platforms, and driving customer-engagement and loyalty.
    •  
    • Commenting on the
      appointment, Sharat Dhall, President, Yatra.com said, the company was excited
      to have him as part of the leadership team at Yatra.
    •  
    • “He belongs to a
      rare breed of marketing professionals who have created and built brands in new
      categories. Vikrant’s experience in traditional marketing and digital media
      coupled with his consumer understanding will be crucial in Yatra’s next phase
      of growth,” Dhall said.
    •  
    • Mudaliar previously
      served as chief sales and marketing officer at LensKart.com. He has also worked
      at Tata Sky as vice president-brand marketing.
    •  
    • While his longest
      stint was with Tata Sky for close to a decade, he has also previously worked at
      General Motors India, Jumbo Electronics Dubai and Pepsi Foods Ltd.

     

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