Top News

Yahoo shuts down video portal ‘Screen’

  • Yahoo Inc has
    shuttered Screen, the online video portal that was the centerpiece of CEO
    Marissa Mayer‘s video strategy, the
    Wall
    Street Journal
    said in a blog.
  •  
  • The Internet company
    started Yahoo Screen in 2013 to merge professional content from media partners

    • Yahoo Inc has
      shuttered Screen, the online video portal that was the centerpiece of CEO
      Marissa Mayer‘s video strategy, the
      Wall
      Street Journal
      said in a blog.
    •  
    • The Internet company
      started Yahoo Screen in 2013 to merge professional content from media partners
      such as ABC and Live Nation with original programming.
    •  
    • The news was first
      reported by
      Variety.
    •  
    • Yahoo spent more than
      $100 million producing its own shows, excluding the cost of employees. It also
      landed deals to syndicate high-profile shows such as reruns of “Saturday Night
      Live.” But, Screen failed to gain traction with users or create a meaningful
      source of revenue.
    •  
    • The site’s unique
      video viewers stayed flat at about 25 million from February 2014 — the first
      month
      comScore began tracking users
      to the site — to September 2015. Over the same period, viewers of YouTube rose
      15% to 862 million, and Facebook’s video audience jumped 50% to 589 million.
      The numbers exclude mobile users of the Yahoo Screen app for Google and Apple
      devices.
    •  
    • A spokeswoman from
      Yahoo confirmed the closure of Screen in an emailed statement.
    •  
    • “At Yahoo, we’re
      constantly reviewing and iterating on our products as we strive to create the
      best user experience,” the spokeswoman said.
    •  
    • Yahoo is now
      redirecting visitors to Screen to its home page, and has moved all of its
      online videos to various topic-related sites, such as Yahoo Music and Yahoo TV.

     

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