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Yahoo plans to launch $85 million marketing campaign

Yahoo is planning to spend between $75 million and $85 million to drive people to its websites by promoting Yahoo on TV, Web and billboards as a one-stop internet destination.

The slogan for the Yahoo ad campaign would be, ‘Your favourite stuff all in one place. Make Yahoo! your homepage’. According to Elisa Steele, chief marketing officer, Yahoo, the aim is “to get people to interact with our products”.

Yahoo is planning to spend between $75 million and $85 million to drive people to its websites by promoting Yahoo on TV, Web and billboards as a one-stop internet destination.

The slogan for the Yahoo ad campaign would be, ‘Your favourite stuff all in one place. Make Yahoo! your homepage’. According to Elisa Steele, chief marketing officer, Yahoo, the aim is “to get people to interact with our products”.

Last year Yahoo had launched $100 million campaign with the tagline ‘It’s You’, focused on personalising the online experience which reportedly failed to increase traffic to its homepage or improve its share of the search market. [Source: Economic Times]

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