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Yahoo Messenger gets complete makeover, 17 years after launch

  • Yahoo has launched a
    next-generation messaging platform in an ambitious bid to reposition itself
    amid stiff competition, even as rumours swirled that the Internet pioneer is
    considering selling its core business, reported the
    Press Trust of India.
  •  
  • New Yahoo Messenger
    • Yahoo has launched a
      next-generation messaging platform in an ambitious bid to reposition itself
      amid stiff competition, even as rumours swirled that the Internet pioneer is
      considering selling its core business, reported the
      Press Trust of India.
    •  
    • New Yahoo Messenger
      apps were released in English for smartphones and tablets powered by Apple or
      Android software, as were versions of the service tailored for use on the Web
      or on desktop computers. The updated instant messaging platform is replacing
      its predecessor in Yahoo’s free email service, which boasts 225 million monthly
      users.
    •  
    • It is the first
      complete remake of Yahoo Messenger since it was introduced 17 years ago, and
      comes as smartphone lifestyles have led to a booming trend of firing off digital
      missives or photos at almost any opportunity.
    •  
    • Yahoo is up against
      some well-established rivals such as WhatsApp, Snapchat, iMessenger and
      Facebook Messenger.
    •  
    • “Yahoo decided
      it was time to build a ground-up rewrite of the platform that was completely
      modern and prepares Yahoo to ship really disruptive innovative features,”
      Yahoo Messenger senior director of product management, Austin Shoemaker, said.
    •  
    • The new messaging
      service integrates features from Yahoo-owned Flickr, Tumblr, and Xobni, according
      to Shoemaker. Yahoo Messenger lets people quickly share large batches of
      high-resolution images, and taps into the library at blogging platform Tumblr
      to let people add animated GIFs to conversations as easily as inserting emojis.
      The ability to “unsend” comments or images was also added to Yahoo
      Messenger. Posts that are “unsent” vanish from conversation threads
      at the service.
    •  
    • “We are glad to
      be blending ephemeral messaging and persistent messaging in a novel way,”
      Shoemaker said. “It’s way better than having no control at all.”
    •  
    • The new Yahoo
      Messenger also lets people “mute” conversations to be spared from
      being bothered by notifications when they would rather focus their attention
      elsewhere.
    •  
    • Yahoo is smoothing
      the transition from the old to the new version of its messenger service,
      helping import contact lists and making sure people can connect with one
      another regardless of which they use. The old version of Yahoo Messenger will
      be eventually phased out, according to Shoemaker.

     

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