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Yahoo launches women-focused website Shine.Yahoo.com

Yahoo has launched a new website for women, Shine.Yahoo.com that would feature original stories developed by an editorial team as well as content from popular lifestyles publishers like Conde Nast and Hearst on various topics like fashion and beauty, parenting, food, healthy living, entertainment, money, astrology and love and relationships.

Yahoo has launched a new website for women, Shine.Yahoo.com that would feature original stories developed by an editorial team as well as content from popular lifestyles publishers like Conde Nast and Hearst on various topics like fashion and beauty, parenting, food, healthy living, entertainment, money, astrology and love and relationships.

According to the company, Yahoo Shine would also offer a blogging platform to its users to enable them share their thoughts and discoveries in a trusted environment. Interestingly, the editors will handpick the best blog posts and feature them on the site alongside the partner and editorial content.

Yahoo hopes that the new site will help create a better experience for 40 million women between the ages of 25 and 54 who already come to Yahoo each month, while providing Yahoo advertisers a single lifestyles destination to reach this coveted demographic.

“Yahoo Shine brings together the resources of several existing Yahoo sites, including Yahoo Food and Yahoo Astrology, and will incorporate content from Yahoo Health. Bringing these resources together is an example of Yahoo Media’s focus on building larger category sites for mass audiences, rather than focusing on niche topics and smaller audiences,” the company has said.

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