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Yahoo launches its ‘You’ campaign in India; uses Print media in a big way

Yahoo has launched its global brand campaign, which focuses on its user ‘you’, in India.

Yahoo has launched its global brand campaign, which focuses on its user ‘you’, in India. The company is using print media in a big way by releasing a full page ad in newspapers like The Times of India, Hindustan Times, Mint and DNA. Through the global brand campaign, Yahoo aims to celebrate its connection with people and communicate core product enhancements.

“Through this campaign we want to clearly position Yahoo as the centre of peoples’ online lives,” Arun Tadanki, managing director, Yahoo India, has said. “Yahoo will be the focal point of everything that they do on the internet. It is important to see this not as a campaign or a burst of advertising but as a larger promise to users.”

“This is much more than an advertising campaign. It’s about how Yahoo delivers its promise to the market in everything we do. Our brand strategy shows our commitment to delivering personally relevant online experiences,” Elisa Steele, executive vice president and chief marketing officer, Yahoo, recently said. “Our new branding will focus on people–the power and promise of ‘you’.”

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