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Yahoo launches display ad platform APT

Yahoo has launched APT , an automated display advertising platform that gives advertisers a range of tools to control where ads should appear, what kind of Web surfers the ads should be shown to, and how much they are willing to pay.

Yahoo has launched APT , an automated display advertising platform that gives advertisers a range of tools to control where ads should appear, what kind of Web surfers the ads should be shown to, and how much they are willing to pay.

APT , earlier know as AMP, is designed to simplify the process of buying and selling ads online while connecting all the market players — publishers, advertisers, agencies, networks, partners and developers — from a unified platform to do business more efficiently and effectively.

According to Yahoo, APT can deliver ads based on where a person is browsing the internet and on their online behaviour. APT also has other tools for publishers, such as managing the schedule of when ads will be shown and tools that help ensure all available ad space is sold. [Source: ComputerWorld ]

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