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Yahoo launches Direct Display Builder in India; plans to launch Search Direct

Yahoo Inc has launched Direct Display Builder in India, which
is a new search service that places information directly into the search
results pages, which otherwise gets displayed only after clicking for the
second time.

Yahoo Inc has launched Direct Display Builder in India, which
is a new search service that places information directly into the search
results pages, which otherwise gets displayed only after clicking for the
second time.

“DD Builder currently supports 15 categories, including
movies, celebrities, stocks, weather, news, shopping and locals in India. Our
idea is to at least double it here, and to 200 in the US soon. You will see a
larger set of rich categories to smaller ones,” Amit Dayal, vice president
(engineering, search and marketplaces group), Yahoo has said.

According to Dayal, Yahoo had tied up with mobile phones
maker Nokia in 2010 for introducing the latter’s digital mapping arm Navteq’s
maps in the US later this year. “While Nokia will be the backend for the
maps, we will be building the user experience. It’s a global strategy and if it
(maps) were to be offered in India, the partner will be Nokia,” he said, while
declining to draw any time line for the India launch.

Yahoo is also planning to launch Search Direct, a tool that
combines content and structured data to provide a rich search experience, and
Bingo Algo:Transition by the end of this year in the country. The company had recently
launched Vertical Intent Search and Quick Apps, as a result of which the
company’s core search activities increased 1.7 per cent from 17.9 per cent in
April to 19.6 per cent in May, 2011.

Dayal said the company’s India research and development
(R&D) facility at Bangalore would contribute significantly to search engine
tools globally in the coming years. Currently, a major chunk of its 2,000-odd
R&D workforce is innovating search engine entirely from India.

“We have few areas such as multimedia tools
including videos and images and few categories in vertical search, which are
entirely happening from the India centre. More than 50 per cent of the vertical
content search including search related to shopping content and cricket happen
from India,” Amit Dayal has said.

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