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Yahoo India partners Dinamalar to launch Tamil language portal

Yahoo India has partnered with Tamil daily Dinamalar for offering
Tamil language content to its users in India and around the world. The new
co-branded property Tamil.Yahoo.com will draw on the combined strengths of both
Yahoo and Dinamalar to deliver timely and relevant content across diverse genres
including news, entertainment, movies and cricket. Dainik Jagran, India’s

Yahoo India has partnered with Tamil daily Dinamalar for offering
Tamil language content to its users in India and around the world. The new
co-branded property Tamil.Yahoo.com will draw on the combined strengths of both
Yahoo and Dinamalar to deliver timely and relevant content across diverse genres
including news, entertainment, movies and cricket. Dainik Jagran, India’s
largest Hindi print publication was Yahoo India’s first language content
partner and the collaboration with Dinamalar is Yahoo India’s second language
content partnership.

To provide a premier digital experience to the Indian
audience, Yahoo India has identified 6 language versions that will be rolled
out over the coming months working with language content partners. Editorial
teams from both Yahoo India and the language content partner will work
collaboratively to offer a relevant content experience on a co-branded site.

Arun Tadanki, managing director, Yahoo India said, “We
understand that regional language content is largely driven by entertainment
and news, both fundamental strengths for Yahoo. Through this latest
association, we aim to leverage Dinamalar’s Tamil language experience and
editorial strengths to expand our offering to the Indian audience.”

Adimoolam Lakshmipathy, director, Dinamalar
said, “Our partnership with Yahoo! will increase the reach and availability of
our premium content. It will also help us to connect with Tamil audiences
across the globe.”

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