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Yahoo India launches Big Idea Chair to honour creative excellence in digital advertising

Yahoo India has launched Big Idea Chair 2010 Awards for creative and media agencies across India. Agencies can submit their entries on BigIdeaChair.in by September 30, 2010. The award ceremony will be held on December 1, 2010 in Mumbai. Big Idea Chair, a global initiative by Yahoo, celebrates creative excellence in digital advertising across the world.

Yahoo India has launched Big Idea Chair 2010 Awards for creative and media agencies across India. Agencies can submit their entries on BigIdeaChair.in by September 30, 2010. The award ceremony will be held on December 1, 2010 in Mumbai. Big Idea Chair, a global initiative by Yahoo, celebrates creative excellence in digital advertising across the world.

Arun Tadanki, managing director, Yahoo India, has said, “The Yahoo Big Idea Chair re-enforces our vision to promote the best talent in the advertising industry. Digital advertising offers immense scope for innovation and provides an opportunity for brand marketers to unleash cutting edge ideas. These awards will further encourage brands and agencies to paint the digital canvas with unbridled creativity and take digital advertising to the next level.”

According to Yahoo India, the awards are not restricted to just rich ads but also digital solutions and innovations. There are six awards across three categories — Integrated Awards: Yahoo Big Idea Chair, Best Digital Brand Solution; Display Awards: Best Rich Media Ad, Best Engagement Ad, Best Mobile Solution; and Search Awards: Best Creative Search Awards.

To generate excitement and encourage agency participation, ‘Yahoo’s Travelling Big Idea Chair’ will traverse 20 top agencies across Mumbai, Delhi and Bangalore where it will stay for two days in each agency. A jury of eminent members from advertising, creative and media fraternity will judge the entries.

The panel of jury includes Rajaram Narayanan, VP, Lakme and Haircare, Unilever; Kunal Jeswani country head, Ogilvy One; Alok Bharadwaj, Senior VP, Canon India; Anil Nair, managing partner, Digital Law and Kenneth; Karl Gomes, digital strategist and marketing consultant; Arun Tadanki, MD, Yahoo India and Nitin Mathur, senior director marketing, Yahoo India.

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