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Yahoo India consolidates its field sales organisation under Debadutta Upadhyaya

Yahoo India is consolidating its entire field sales organisation under Debadutta Upadhyaya. Prior to this consolidation, she was driving sales for Yahoo India for Brand and Multi-Objective accounts. Debadutta Upadhyaya will be reporting to Pearl Uppal, director, ad sales, Yahoo India.

Yahoo India is consolidating its entire field sales organisation under Debadutta Upadhyaya. Prior to this consolidation, she was driving sales for Yahoo India for Brand and Multi-Objective accounts. Debadutta Upadhyaya will be reporting to Pearl Uppal, director, ad sales, Yahoo India.

According to Yahoo India, the realignment is aimed to propel the company towards becoming the ‘must-buy’ partner of choice for Indian advertisers. Under this change, Yahoo India’s market development and sales efforts will be aligned to industry verticals, thereby enabling the company to deliver effective industry specific marketing solutions leveraging Yahoo’s consumer insights and industry leading ad platforms.

Pearl Uppal, director, ad sales, Yahoo India, has said, “We are committed to moving forward with a sense of energy and purpose in the Indian market. We have a tremendous opportunity ahead of us. This announcement brings us a step closer providing a streamlined field sales experience to our advertisers.”

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