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Yahoo, Havas Digital to jointly develop media trading platform

Yahoo and Havas Digital, one of the world’s leading interactive agencies, have signed an agreement under which Havas Digital will work with Yahoo’s Right Media Exchange to develop a proprietary media trading platform.

Yahoo and Havas Digital, one of the world’s leading interactive agencies, have signed an agreement under which Havas Digital will work with Yahoo’s Right Media Exchange to develop a proprietary media trading platform.

According to the agreement, while Yahoo will provide the Right Media Exchange platform to enable Havas Digital create a digital media trading practice, Havas Digital will help Yahoo to grow the Exchange by bringing new advertisers and publishers to the ecosystem.

Hilary Schneider, EVP of Global Partner Solutions for Yahoo, has said, “Yahoo is proud to partner with Havas Digital in driving online marketing leadership.” “The combined capabilities will allow Havas Digital clients to execute highly segmented media buys on a mass scale,” Don Epperson, chief executive officer, Havas Digital, has added.

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